Maryam Ishtiaq

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February moved fast, but in the most grounding way.

Quiet launches. New clients stepping in. Long term builds continuing to take shape. The kind of month that reminds us how much of this work happens behind the scenes before it ever shows up on the

We recently redesigned the packaging for @officialelaichico Karak Chai Blend, and from the very beginning, the intention was to root it in ritual and familiarity. Chai is never just a drink. It holds memory, conversation, and comfort, so the packagin

When @officialelaichico came to us, the goal was to create packaging that feels culturally rooted while still standing confidently on modern shelves.

We began with story, moodboarding, and multiple design explorations, we built a visual system inspi

We recently redesigned the packaging for @officialelaichico Karak Chai Blend, and from the very beginning, the intention was to root it in ritual and familiarity. Chai is never just a drink. It holds memory, conversation, and comfort, so the packagin

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