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We recently redesigned the packaging for @officialelaichico Karak Chai Blend, and from the very beginning, the intention was to root it in ritual and familiarity. Chai is never just a drink. It holds memory, conversation, and comfort, so the packagin

When @officialelaichico came to us, the goal was to create packaging that feels culturally rooted while still standing confidently on modern shelves.

We began with story, moodboarding, and multiple design explorations, we built a visual system inspi

We recently redesigned the packaging for @officialelaichico Karak Chai Blend, and from the very beginning, the intention was to root it in ritual and familiarity. Chai is never just a drink. It holds memory, conversation, and comfort, so the packagin

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